Ad-ology Marketing Forecast - Latest Comments

Re: Top 10 of 2013: Marketers to Increase Use of Promotional Products

Yasmine Tariq — Fri, 14 Mar 2014 13:00:27 -0000

Yes, indeed. at I Design My Tie we manufacture quality bespoke logo ties and scarves for corporation and recently we have seen our sales double as more and more companies found our promotional ties and scarves helpful with their businesses.

Re: Marketers Seek to Expand Experiential Investment

theo trapalis — Thu, 27 Feb 2014 00:16:33 -0000

Experiential events are starting to become very formulaic. It's time to think outside the box in order to score bigger on social media shareability.

Re: Ad Agencies and the Cockroach Instinct

cleesmith — Wed, 29 Jan 2014 10:37:03 -0000

I would have preferred "Twinkies" as analogy of something that will survive the toughest of times over cockroaches. Nevertheless, the author made his point.

Re: Ad Agencies and the Cockroach Instinct

Publisher — Wed, 29 Jan 2014 10:11:01 -0000

Hmmm. Cockroaches. Scavengers. Opportunists. The analogy does not suggest a symbiotic relationship. It could be accurate.

Re: Top 10 of 2013: Marketers to Increase Use of Promotional Products

Promotional Products Rochester — Thu, 16 Jan 2014 00:07:39 -0000

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Re: Top 10 of 2013: Marketers to Increase Use of Promotional Products

Promotional Gifts — Tue, 07 Jan 2014 00:43:10 -0000

Different presents execute very in a different way in different census. It is important recognize who the focus on of the strategy is in choosing the products.

Re: Retailers to Rely on More Location-Based Mobile Promotions in 2014

Thumbvista — Mon, 30 Dec 2013 11:24:36 -0000

We have noticed location relevance adds to the effectiveness to our clients campaigns, but if the message does not have a unique incentive or is time sensitive it could fall on deaf ears. Relevance is key, but sometimes it just needs to be a more exciting deal to bring customers in.

Re: Consumers Rank Email as Top Digital Channel

Rob — Wed, 11 Dec 2013 09:55:10 -0000

It all works together like chain. Some of these formats can be used as traffic and lead strategies. However, this is where your funnel system comes into play. You get the targeted traffic, collect an email address, then take them through the sales process. The beauty and value of email marketing is that you can re-market (sale over and over) to your customers and never pay for it again.

Re: Digital Tools to Change Banking Business Model, Marketing

Rob — Wed, 11 Dec 2013 09:44:00 -0000

I like this but I'm concerned. With negative buzz going around about the government and others being able to spy on you wherever you go and collect information whenever they want, is scary. You nay see potential customers and present consumers back off of this.

Re: Men Splurge on Lunch, Outspend Women on Average

Nadine Baarstad — Tue, 22 Oct 2013 10:37:41 -0000

Are men really splurging or is it more likely that they eat more than women?

Re: Retailers Can Expect Modest Gains This Holiday Season

cleesmith — Mon, 30 Sep 2013 15:38:21 -0000

4-4.5% seems a bit optimistic.

Re: Marketers Target the Magic Hour of Email

Brett Johnson — Thu, 12 Sep 2013 13:55:42 -0000

Seems to me, you could potentially increase the number of email openings with a "mirrored" advertising campaign. That is, if you know your targeted audience emails are opened from 5a-8a, and you air a campaign during that same time period, encouraging them to open the email and take advantage of the special offer, email openings would increase, and so would interest in signing up for upcoming special offers.

Re: Marketers Say Traditional Media More Effective than Online

Clifton Chadwick — Wed, 26 Jun 2013 11:23:42 -0000

This information is reflected in a statewide public perception poll where I live; for whatever reason most New Mexico still regard "Traditional Media" as more authoratative. While the migration to digital platforms is, for the moment, inexorable, here are two considerations; a) relative to the never-ending fragmentation of digital channels "traditional media" still reach critical masses that generate respone and b) technological shifts are happening so quickly that early adoption - particularly adoption of a media the consumer hasn't adopted in droves already - is very risky. I'm glad I didn't get involved in "Pager Advertising" just as mobile device affordability put all those pager stores out of business.

Re: B2B Marketers to Refine Content Marketing Strategy

Sarah Jocson — Wed, 26 Jun 2013 00:25:51 -0000

I agree with the over promotional content, you lose interest in reading the rest of the content because it is to self promoted. Get something that will interest the readers and all else will follow

Re: Top Opportunities/Challenges Ahead for Employee Screening Services

Robert Wright — Tue, 28 May 2013 16:35:41 -0000

The EEOC needs to take a close look at their involvement. Government overreach has been a long standing problem in many industries. The EEOC does have their place however Employment Screening Services LLC (esswny.com) advises their clients to take an individual case by case look at every situation. We also advise our clients to treat every applicant fair and consistent. In many cases we have saved our clients from making disastrous hiring decisions which could have placed their companies in liability nightmares.

Sincerely,

Robert C Wright
Executive Director
Employment Screening Services LLC

Re: Restaurants To Market to Brunch Lovers

Fourtopper — Thu, 16 May 2013 07:59:41 -0000

Great pointers for making brunch work for restaurants. I think another pointer is to offer a brunch buffet to differentiate from the competition. I think many restaurants simply have a glorified breakfast - not brunch. And buffets are awesome.

Re: SMBs Devoting More Marketing Dollars to Customer Acquisition

SalesPortal — Fri, 12 Apr 2013 15:03:22 -0000

When times are tight it's your loyal customers that carry you through. When the horizon looks a little better companies have to think about letting go of some of their hoarded cash in order to meet more customers and turn them into loyal customers to carry you through the next rough spot. It's always a give and take because if you invest too heavily in one you lose opportunities elsewhere.

Re: Consumers Warming to Mobile Marketing

Jaime Brugueras — Thu, 11 Apr 2013 11:07:20 -0000

Yes, but it's much harder to get customers into a text campaign than email. That's because there are ways to centralize email information from an organization and recognize that a certain email address has had a relationship with the company. With texting, the forms (at least today) are long and somewhat scary. The unsubscribe is also more obvious and the "accepted vendors" less than in email so I would imagine that it is harder to retain recipients.

Re: Packaging to Gain Bigger Role as Marketing Tool

Rainie Flores — Sat, 09 Mar 2013 00:55:35 -0000

I totally agree, a nice looking packaging and design makes a good impression and therefore making me buy the product. Reusable and recyclable packaging products also make a great impact.

Re: Top 3 Opportunities/Challenges Ahead for Security Guard Services

Mathias Chuffart — Thu, 07 Mar 2013 10:43:30 -0000

Hi,

I just
bought your Industry Insight report on the Security Guard Industry.

I’m completely
chocked about the quality of your report. Out of 28 pages, 6 are presentation
pages (blue ones), 8 are fully blank and 3 are explaining your methodology. We
arrive at 17 pages out of 28 that are completely irrelevant and useless. I don’t
speak about the fact that most of the others pages are half or more blank. The
worse thing is that there is nothing on competition. The name of the industry’s
leader (Securitas) is not even mentioned. It is absolute robbery.

I can’t
believe that this is the real report. I hope it is a mistake. If not, I please
ask you to consider a refund. You can’t sell that for that price.

I look
forward to hearing from you.

Thanks for
the time you will take to answer my inquiry.

Regards,

Mathias
CHUFFART

Re: Marketers to Increase Use of Promotional Products

Greetingcard — Wed, 06 Mar 2013 14:19:05 -0000

I do agree that promotional items do help in keeping the name in the mind of the consumer. However, I feel that sending a "real" card to the consumer has a much better impact. Receiving a "real" card in the mail is unique and provides a lasting impressions. The cards can be less expensive and create a lasting impression. The cards can be sent for various reasons and at preselected times--nice to meet you, birthdays etc. Contact Carmine @ 412-849-0911 for additional information.

Re: Online Ordering Offers Sales Opportunities for Restaurant Chains

Jeffrey C. Stroud — Wed, 27 Feb 2013 21:59:57 -0000

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Re: TV Everywhere Slow to Catch on, May Impact Ad Revenue

eriksuperman — Tue, 05 Feb 2013 11:23:08 -0000

I'm seeing different companies developing their own TV Everywhere
concepts, but I think my DISH Remote Access app is the best I've seen so
far. I guess much of the holdup is the contractual
obligations/obstacles TV providers need to overcome in order to make
this a reality, but with DISH, my Sling Adapter, and the free app I can
take all my live TV channels and DVR practically anywhere I go. I work
late at DISH usually, so I miss most of the TV I like live, but with
this app I can set or watch DVR recordings, browse the guide, start
watching the game on the subway and much more. It's also really nice
having something to entertain the kids with on long car rides, and DISH
has made this product available for more than a year now!

Re: Mobile to Become Top Priority in 2013

snsilverman — Tue, 11 Dec 2012 11:23:11 -0000

Check the original source: time spent online is 173 minutes.

Re: Best Lead Generation to Stem from Trade Shows, Content Marketing

SalesPortal — Wed, 14 Nov 2012 15:41:13 -0000

A companies best leads could come from anywhere, which is why data gets to be so important. Where are you getting the most bang for your buck? Better yet, where are you getting the most qualified bang for your bucK? More leads is good, more converting leads is better.